CNN Turkey interviewed Işın Görmüş, publishing editor Elle Turkey.
According to Işın Görmüş Istanbul Shopping Fest has been inspired by Dubai Shopping Fest, which attracts each year millions of tourists and boosts Dubai's economical turnover.
Işın Görmüş said that ELLE Turkey is honored to collaborate with ISF, particularly in supporting the global awareness of Istanbul. She added that ELLE Turkey organized the opening party for ISF in the streets of Istanbul with the idea to emphasize the two dependent phenomenons "fashion and street style".
CNN Turkey broadcasted this opening party yesterday, presented by Sinan Kunter and Nefise Karatay wearing Gamze Saracoglu's design.
source: http://www.cnnturk.com/2011/yasam/stil/03/23/moda.sokaktan.basliyor/610868.0/index.html
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