The occasion was a charity auction at Christie’s on Tuesday night with the ambitious title of “Bid to Save the Earth,” during which guests could bid on packages like a trip for two to the Chanel couture show, which sold for $65,000. There was also a runway show of 32 looks by designers who have agreed to at least look into sustainable manufacturing processes, organized by a nonprofit group called Runway to Green and styled by the editors of Vogue. (Some of the looks are being sold online this week through Net-a-Porter.)
Green fashion was all the rage about four years ago, when virtually every designer of premium jeans or discount underwear was touting the organic attributes of their products. But the trend died down in response to the global recession and consumer skepticism about just how environmentally friendly fashion could be. As the Runway to Green show demonstrated, the good intentions are still there, but designers aren’t going so overboard with their embrace of fabrics made of pineapple husks.
Source: New York Times
