No long time ago I posted how impressed I have been by Ipanema Gisele Bündchen sandals. The moment I noticed those sandals in Brasil, it was not hard to figure out that these sandals could be a huge success in other countries. Gisele Bündchen acts quick and smart to increase her brand's global sales. She already launched yesterday (April 6, 2011) her lines of sandals in Turkey! If you ask me, the choice is strategically well-decided, considering the highly potential market in Turkey thanks to country-specific factors such as:
- Warm to hot summer temperatures
- Coastal areas; Black Sea, Meditteranean Sea, Aegean Sea
- Rapidly growing country and especially in the retail sector
- Local consumers are open to international brands
- Soaring design awareness
On her site it is announced that the launch attracted a lot of celebrities and reporters who wanted to meet her.
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| Gisele Bündchen introduces her sandals to Istanbul |
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| Her sandals were presented in a colorful show at Suada |
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