Mango VIP Night

ELLE Belgium announced on its website to Mango-fans a competition for the best IT GIRL style and looks!

The best IT GIRL elected by ELLE editor and Mango stylists will be offered a Mango- voucher of 500 euros. The IT GIRL with the highest votes will win a Mango-voucher of 150 euros.

Prior this announcement ELLE Belgium organized a MANGO VIP NIGHT on 7th of April at Mango Boutique in Brussels. And guess what, I was invited! I thought to share my experience with you.

That MANGO VIP NIGHT was glittering with marketing and sales touches: 

• Mango offered exceptional discounts up to 40% as of a purchase of 120 euros. The idea communicated to the invitees was that thanks to this promotion you could become the new IT GIRL by creating your own looks and style. A good success... in the end the boutique was packed with girls tempting to buy as much as they can. 

And yes, without doubt, this promotion influenced me as well and I bought this lovely red leather bag!

• Niveau promoted its products by having professionel make-up artists on the spot who offered demonstration to the invitees.

• Schweppes brand was appearing all over the place and had its own corner-bar.