Karl Lagerfeld is hitting the bottle - again.

Dressed in black and white with fuchsia touches, the bottles also feature Lagerfeld's trademark, pony-tailed, white-collared silhouette. Motifs of silver polka dots, black diamonds and bold fuchsia swirls drape the bottles and are topped off with hot pink caps. The collector's edition hits stores in 11 European countries in April, priced from 47 euros.
Lagerfeld will also shoot a publicity campaign for the brand.
Last year, Lagerfeld used a similar color palette to launch his first Diet Coke bottle, featuring his silhouette and a fuchsia cap. He used model Coco Rocha for the campaign.
The beverage industry often turns to fashion designers for packaging makeovers. Japanese designer Issey Miyake recently redesigned Evian's water bottle, which has also been dressed by Christian Lacroix.
Source: the Independent
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