Design and marketing go together.. Karl Lagerfeld's Diet Coke

Karl Lagerfeld is hitting the bottle - again.

Lagerfeld, who famously credited his 40 kg (90lb) weight loss to a diet of steamed vegetables and Diet Coke in 2001, has teamed up with the beverage giant for a second time to put his signature flair on a trio of limited-edition bottles.

Dressed in black and white with fuchsia touches, the bottles also feature Lagerfeld's trademark, pony-tailed, white-collared silhouette. Motifs of silver polka dots, black diamonds and bold fuchsia swirls drape the bottles and are topped off with hot pink caps. The collector's edition hits stores in 11 European countries in April, priced from 47 euros.

Lagerfeld will also shoot a publicity campaign for the brand.

Last year, Lagerfeld used a similar color palette to launch his first Diet Coke bottle, featuring his silhouette and a fuchsia cap. He used model Coco Rocha for the campaign.

The beverage industry often turns to fashion designers for packaging makeovers. Japanese designer Issey Miyake recently redesigned Evian's water bottle, which has also been dressed by Christian Lacroix.

Source: the Independent

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