Özlem Süer Pop-up Store

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After her astonishing guerilla marketing campaign "Blackboxx" at Akmerkez in Istanbul (I still have to post you about the amazing time I had there!), Özlem Süer did it again. This time she launched a Pop-up store at Kanyon, Istanbul's tremendously huge open-air shopping center with world's best brands.

When I was in Istanbul for the Istanbul Fashion Week 2011 I visited that lovely Pop-up Store. It was the first week of the opening, so lucky I am! This project concept was very carefully organized not only regarding sales but also parties and networking opportunities.

Özlem Süer-labelled collection was specially designed and made for this project. The theme of that collection was inspired by Romance and Avant-Garde touches in pastel colors. On top of that new items were launched every week for discounted prices!

Twice a week the store was turned to a party called "Delicious Shopping" with Virgin Radio DJ's boosting the atmosphere and invitees networking and tasting the delicacies.

Me and Özlem Süer posing in her Pop-Up Store

The things of her collection that mesmerized me were especially the uniqueness of design, the garments beauty and colors. So, I ended up with buying two lovely silk blouses. 

Özlem Süer,  is a successful Turkish fashion designer,

 Who is followed by the fashion world with great interest and undersigned many successful projects;

 Who's collections are sold wordwide at 150 sale points;

Who's dresses are worn by Hollywood celebrities, like Meg Ryan, Lydia Hearst, Jessica Simpson and  Mallike Sherawat.